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Banner Advertising
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image, JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
Banner advertising on the internet is a fitting example of growing commercial use of the internet space. Contextually, a web banner is a transfigured advertisement embedded on the web page within fixed ad spaces. These ad spaces vary from publisher to publisher, also at times restricted under various international norms. Banner advertising has become almost an indispensable part of any online advertising campaigns for organizations.Banner advertising has different work-scopes for advertising organizations, agencies & publishers enthroned with the user movement at the core of it all. While advertising organizations are the spender group, the agencies play their role in designing creatives’ & negotiating best prices from publishers who in turn offer lucrative ad spaces on their web page. The whole process is governed by the user movement on the publisher site which is also tracked through precise monitoring tools used by the publishers.
Types of Banner Advertising :-
 
  • Standard animated or non animated Banners
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  • Rich media Banners
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  • Flash Banners
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    Banner Ads are special sort of hypertext links. A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics with textual elements and sometimes animation.Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine. But animated Banner Ads, incorporating corporate positions and selling messages.
    The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server. When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests.