E-mail marketing campaigns are now considered to be one of the most essential direct marketing tools in the contemporary internet marketing world. The reasons may vary from wanting to stay in touch with the existing client base to aiming at probable clientele, From Fortune 1000 corporations to small and medium scale businesses, companies are now integrating direct email marketing into their customer acquisition and retention programs. The think tanks in the marketing departments have recognized the immense power of bulk email marketing and its strength to deliver a significant return on their investment. With five years of industry knowledge and experience in an extremely complex internet environment.
Its your interactive platform to see inside the minds of your customer. You will understand your customer fully, you will come to know the issues your valued customers care for the most. Candidinfo's email newsletter is an ideal way to stay in touch with your customer, your staff, members of organization or group or residents from a particular geographic region. Informative newsletters empower people, mold opinions and help communicate your message to your target.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

	Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business
	Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately
	Adding advertisements to e-mails sent by other companies to their customers.
	Sending e-mails over the Internet, as e-mail did and does exist outside the Internet.

Email marketing is the most crucial Internet Marketing tool. Any successful online promotional effort is incomplete without incorporating database or bulk email marketing and newsletter services. From ISO certified giant corporates to small and medium scale businesses, companies are now integrating direct email marketing into their customer acquisition and retention programs. This method has an amazing return on investment potential. It is extremely cost effective when you wish to reach a large customer base. It streamlines the entire marketing communication structure. How ever, it is important to target highly specified prospects. Simply indulging in spamming and unsolicited mailing does not solve the purpose.

Having a newsletter service is a wise man’s idea of marketing online. It gives you an interactive platform to reach highly targeted audience. You can have a slice of you customer’s mind an know what do they want. It a great Public Relation tool which helps you convey your message effectively, right on target. With the right kind of approach it can actually enable opinion formation. We actively undertake Newsletter campaigns for our clients. It essentially includes three activities: Designing, Editorial and Impact Analysis.
We have the experience and expertise to design newsletters specifically for online marketing campaigns. Our designs incorporate creative and relevant content writing along with appropriate graphics and illustrations. The editorial activity concentrates on proofreading and editing the content you provide us for your newsletter. If need be we rewrite the content and customize it focusing on the target market. Finally in the analysis stage we track the business leads and analyze campaign performance. Readers’ responses and feedback are given due consideration. This gives an insight into your customers’ interests, concerns, needs and desires.