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Rss Marketing
RSS is a simple to use publishing tool for marketers and publishers, which allows you to easily get your internet content delivered to your subscribers and to other web media.Up until now most internet marketing tools could be used only for a specific internet marketing activity .There has never before been a single tool to improve, enhance and power all of them, without prejudice.But RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing.
RSS reader apps abound, in every shape, size, and aspect of system integration imaginable. A lot of 'em are branded. RSS is baked into Firefox, the number two Web browser. It's integrated into Tiger, Apple's most recent OS release. This week, every iPod owner in the country was introduced to RSS via the podcasts just made available on iTunes. And if Microsoft ever gets Longhorn released, the company promises RSS will live under the hood.Portals, particularly Yahoo, are making RSS adoption ever easier. Over at AOL, VP and General Manager David Liu tells me RSS will be part of the company's new, unwalled garden strategy .
Even solidly mainstream media, such as the "Chicago Sun-Times," have begun extolling the virtues of RSS as an indispensable, how-did-I-ever-surf-the-Web-without-it tool. "Thank God for RSS," says the paper.If you're an RSS user, of course, you already know that.Increasingly, marketers know this, too. Not only is RSS being used as an ad medium by companies ranging from Google to Pheedo, it's now an official marketing tool. So I thought I'd share some examples of how RSS is being used as a marketing tool in real life and real time.
Our RSS Services :-
The flexibilility of really simple syndication coupled with the fact that it is a purely opt-in channel makes it a highly desirable marketing medium. Our services include:
 
  • Creation of XML feeds
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  • RSS feed promotion
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  • Google News submission and optimisation
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  • RSS advertising
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  • Content syndication for your site
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  • Feed optimisation and link building
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    In a world where digital communications makes it possible to bombard consumers with too much information, marketers need to strategize to make sure their messages are heard above the din. When it’s important not just to target, but to get information out as soon as it changes, marketers should make use of RSS technology.Really Simple Syndication, commonly known as RSS, delivers updates of content especially useful for promoting time-sensitive campaigns like an overstock sale. Such content can only be sent to subscribers that is, people who actively signed up to get content delivered to their computers via RSS feeds. By its very nature, RSS is a 100 percent opt-in. That’s RSS marketing’s biggest strength: It guarantees a 100 percent-receptive audience.
    Benefits of RSS Marketing :-
     
  • Regularly reach customers without spamming them
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  • Inform customers and prospects of latest news and special offers
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  • Improve your search engine optimisation with free inbound links
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  • Build brand recognition by syndicating your content on other websites
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  • Increase traffic from other websites via syndicated content, RSS search engines, directories and feed aggregators
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